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The Role of Email Authentication in Campaign Success

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  In today’s competitive email marketing landscape, simply crafting a compelling subject line or using eye-catching visuals isn’t enough. Deliverability—the ability of your emails to reach recipients' inboxes—is the real battle. And one of the most overlooked yet critical aspects of achieving high deliverability is email authentication. Email authentication helps verify that the sender is legitimate, protecting users from spam, spoofing, and phishing attacks. It also boosts your sender reputation, a key factor in whether your message gets flagged as spam or lands where it belongs—in the inbox. For marketers using a self-hosted email marketing application like Relayzo, proper email authentication becomes even more important since you’re responsible for configuring your sending domain, DNS records, and server IP reputation. What Is Email Authentication? Email authentication refers to a set of techniques used to prove that an email message is not forged. These protocols allow ISPs ...
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Building a Clean and Engaged Email List: Tactics for Long-Term Success

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  In the fast-paced digital marketing world of 2025, email remains one of the most direct and effective channels for reaching customers. However, the foundation of every successful email campaign lies in having a clean, engaged, and permission-based email list. Without proper email list hygiene and ongoing maintenance, your campaigns will suffer from low deliverability, high bounce rates, and poor engagement. Whether you're a startup or an established business, maintaining a clean and responsive list is critical. And if you're using a self-hosted email marketing application like Relayzo, you gain even more control to optimize your lists effectively. Why Email List Hygiene Matters A bloated, outdated, or unresponsive email list: Reduces sender reputation Increases bounce rates Lowers deliverability and inbox placement Inflates costs (especially with third-party tools) Proper list hygiene ensures that you're only sending to people who actually want to hear from you. It lead...
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Email Campaign Handling: From Strategy to Execution

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Email campaigns have evolved far beyond basic newsletters and generic promotions. In 2025, successful email campaigns are fueled by strategy, personalization, automation, and analytics. When executed well, they can nurture leads, drive sales, and boost customer loyalty. However, many businesses still struggle with campaign planning, segmentation, and performance tracking. That’s where a self-hosted email marketing application like Relayzo comes in, providing the tools and flexibility to run high-impact campaigns with full control. Why Email Campaign Handling Matters Your email list may be perfectly curated, but without strong campaign handling, you risk poor engagement and low ROI. Email campaign handling encompasses everything from content creation and audience targeting to sending, testing, and performance analysis. Whether you’re launching a product, nurturing leads, or running seasonal promotions, every step needs to be intentional and data-driven. Step 1: Define Your Campaign G...
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