The Ultimate Guide to Bulk Email Marketing: Reach Thousands with Relayzo
What Is Bulk Email Marketing? Bulk email marketing is the practice of sending a single email campaign to a large list of recipients simultaneously. It's commonly used for: Promotional campaigns Newsletters Event invitations Product launches Seasonal offers This approach enables businesses to reach a wide audience in a cost-effective and timely manner. However, the real challenge lies in ensuring those emails are delivered successfully , opened , and acted upon . Why Bulk Email Marketing Still Matters Despite the rise of social media and instant messaging apps, email remains a dominant communication channel. According to HubSpot’s 2023 report , 77% of marketers have seen an increase in email engagement over the past year. Why? Direct access to inboxes Low cost per message Trackable results High ROI – estimated at $42 for every $1 spent Challenges in Bulk Email Marketing While bulk email marketing is powerful, it's not without challenges: Emails landing in spam folders Poor ...