Email Marketing

  What Is Bulk Email Marketing? Bulk email marketing is the practice of sending a single email campaign to a large list of recipients simultaneously. It's commonly used for: Promotional campaigns Newsletters Event invitations Product launches Seasonal offers This approach enables businesses to reach a wide audience in a cost-effective and timely manner. However, the real challenge lies in ensuring those emails are delivered successfully , opened , and acted upon . Why Bulk Email Marketing Still Matters Despite the rise of social media and instant messaging apps, email remains a dominant communication channel. According to HubSpot’s 2023 report , 77% of marketers have seen an increase in email engagement over the past year. Why? Direct access to inboxes Low cost per message Trackable results High ROI – estimated at $42 for every $1 spent Challenges in Bulk Email Marketing While bulk email marketing is powerful, it's not without challenges: Emails landing in spam folders Poor ...

  Email is still the workhorse of digital outreach, and in 2025 that means deliverability, the ability of your message to land in the inbox instead of the spam folder, has never been more critical. From lean startups to agencies and enterprise sales teams, the stakes are high: emails that aren’t delivered can’t drive revenue or build trust.  As one analyst puts it, “deliverability isn’t often the first thing marketers think about – but it should be. It’s one of the most important metrics and can have a significant impact on revenue and ROI”. In practice, this means marketers must understand the latest trends in filters and authentication, and use the right tools (like Relayzo) to stay ahead.  This guide breaks down the 2025 landscape, common challenges, and actionable strategies – with a special focus on how Relayzo’s features help you win inbox placement. The State of Email Deliverability in 2025 Email deliverability has evolved dramatically. Inboxes today use smarter, ...