Email Marketing

For businesses of all sizes, marketing budgets are always under pressure. Companies want to maximize their return on investment (ROI) while minimizing costs. Email marketing remains one of the most effective digital strategies, but the challenge lies in balancing affordability with scalability. This is where self-hosted email marketing applications offer a game-changing solution. Unlike SaaS email platforms that charge recurring fees based on subscriber counts or email volume, self-hosted tools like Relayzo allow businesses to run campaigns at scale without breaking the bank. In this blog, we’ll explore why self-hosted email campaigns are more cost-effective and how they help companies achieve sustainable growth. 1. Breaking Free from Subscription Costs Most SaaS email platforms operate on a tiered pricing model. The more subscribers you have or the more emails you send, the higher the cost. For businesses with large or growing lists, these expenses can skyrocket. With a self-hosted p...

Email is one of the most direct ways businesses communicate with their customers. But while it offers unmatched reach, it also comes with serious challenges—particularly when it comes to data security and email deliverability . Many companies using traditional SaaS email marketing tools are increasingly facing risks of data exposure and reduced inbox placement. This is why businesses are making the shift toward self-hosted email marketing applications . Solutions like Relayzo provide companies with the security and deliverability they need to build trust and achieve better results from their campaigns. In this blog, we’ll explore how self-hosted platforms strengthen both these critical aspects of email marketing. 1. Why Data Security Matters in Email Marketing Your email list is one of your most valuable business assets. It contains sensitive customer data such as names, email addresses, and behavioral insights. When using third-party SaaS providers, this data is stored on their serve...

Email marketing continues to be one of the most cost-effective and impactful digital marketing strategies. However, many businesses struggle with the rising costs, limitations, and data concerns of traditional SaaS-based email marketing tools. That’s why more and more organizations are turning toward self-hosted email marketing applications —powerful solutions that give businesses complete control of their campaigns. Among the leading platforms, Relayzo stands out as an advanced, self-hosted email marketing application designed to help businesses run campaigns affordably, securely, and at scale. In this blog, we’ll explore the top benefits of using a self-hosted tool like Relayzo and why it may be the best investment for your business growth. 1. Ownership and Control Unlike SaaS platforms, where you’re renting access to software, a self-hosted tool gives you full ownership of your infrastructure and data . With Relayzo, businesses can: Manage unlimited subscribers without per-user fee...